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Master bakers leave big city success to find inspiration in the Shuswap

Markus and Ursula Jaeger embrace community of Salmon Arm and opportunities it provides
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Markus and Ursula Jaeger of Inspired Breads stand with what香蕉视频直播檚 left of their home-baked goods after a busy morning at their booth in the Downtown Salmon Arm Farmers Market on Saturday, July 6. (Lachlan Labere/Salmon Arm Observer)

Life in Salmon Arm has become a source of inspiration for Markus and Ursula Jaeger, the artisan bakers behind Inspired Breads.

On Saturday mornings, the couple can be found working side by side in their booth at the Downtown Salmon Arm Farmer香蕉视频直播檚 Market, busy selling their home-baked goods 香蕉视频直播 hearty loafs of ancient grain breads, pretzels, baguettes, cookies and more.

香蕉视频直播淚t feels like the people love what they香蕉视频直播檙e seeing or what they got the week before so we have a lot of returning customers at the moment,香蕉视频直播 said a delighted Markus. 香蕉视频直播淎nd a lot of people bringing two or three other people to the booth and saying, 香蕉视频直播楾hat香蕉视频直播檚 the bread we got last weekend.香蕉视频直播 And you see that word of mouth happening right away and it香蕉视频直播檚 just a wonderful thing to witness.香蕉视频直播

Markus loves being able to interact directly with customers while sharing time with Ursula and their four children. It香蕉视频直播檚 part of a radical lifestyle change the Jaegers recently undertook after selling their successful Lower Mainland bakery of 13 years, The Artisan Bake Shoppe.

香蕉视频直播淲e love to work together and you know, with the growing bakery back in Vancouver, we were more parted because I took care of the night and my wife took care of the day香蕉视频直播,香蕉视频直播 explained Markus. 香蕉视频直播淲e love to work together. And being in that position right now again, where we stand by by side, even selling the bread together, it香蕉视频直播檚 amazing for me.香蕉视频直播

Markus discovered his passion for baking while pursuing a different career path in Germany. He was studying computer science and economics in university when he took a job at a bakery. After a couple of weeks of watching how bread is made, Markus realized he香蕉视频直播檇 found his calling. The news came as a surprise to his parents and friends.

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香蕉视频直播淚t was a shock,香蕉视频直播 laughs Markus. 香蕉视频直播淚n Germany, baking is a very low thing to start. If you start in an apprenticeship as a baker, a lot of people really ask, 香蕉视频直播榦h, you couldn香蕉视频直播檛 find anything else?香蕉视频直播 I don香蕉视频直播檛 think the same. I really think it香蕉视频直播檚 a wonderful profession香蕉视频直播

香蕉视频直播淭hat香蕉视频直播檚 a difference from Canada. When you come with a trade, like being a butcher or a baker, the mindset is completely different because they somehow like that you香蕉视频直播檙e going back to the roots of something, or that you have a really good education in a specialty field.香蕉视频直播

Markus met Ursula in Germany when the two were pursuing their masters degrees in baking. She had already established a reputation as a baker, and the two found they shared the same passion for, and philosophies around baking.

香蕉视频直播淲e both had the same mindset, that we wanted to go back to the roots of baking, and that香蕉视频直播檚 what we香蕉视频直播檙e doing,香蕉视频直播 said Markus.

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In 2003, the Jaegers moved to Canada and, in 2004, they were given an opportunity to take ownership of the Artisan Bake Shoppe. Their traditional approach to bread making became a recipe for success, and supermarkets began asking to carry their product. Though the Jaegers were doing what they loved, the stress of maintaining a growing business began taking its toll and, when Ursula developed myositis, an inflammation of the muscles, they made the decision to sell.

The Jaegers discovered the Shuswap during a trip to the Kootenays, immediately falling in love with the geography. After selling the bakery, the family moved to Salmon Arm.

香蕉视频直播淭aking care of the whole thing was too much and we are so glad that the whole situation with my wife has changed,香蕉视频直播 said Markus, explaining how the transition has been. 香蕉视频直播淪he香蕉视频直播檚 healthy here, she doesn香蕉视频直播檛 have any signs of what she had before and just by taking the stress off and working side-by-side again, for us it香蕉视频直播檚 a second chance in life.香蕉视频直播

Markus and Inspired Breads was one of the competitors in this year香蕉视频直播檚 Launch-a-Preneur competition, and he will be taking part in this year香蕉视频直播檚 Dancing with the Shuswap Stars.

香蕉视频直播淭he whole year feels like being connected with the community and it really feels great being a part of Salmon Arm now. It香蕉视频直播檚 amazing,香蕉视频直播 said Markus.



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17678981_web1_copy_190717-SAA-Inspired-breads
Markus and Ursula Jaeger of Inspired Breads stand with what香蕉视频直播檚 left of their home-baked goods after a busy morning at their booth in the Downtown Salmon Arm Farmers Market on Saturday, July 6. (Lachlan Labere/Salmon Arm Observer)


Lachlan Labere

About the Author: Lachlan Labere

Editor, Salmon Arm Observer
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