Zipping down the Island Highway on the way to my Grade 1 reunion (yes, I香蕉视频直播檝e learned that is a 香蕉视频直播榯hing香蕉视频直播�), I happened upon a sign that caused me to look twice.
香蕉视频直播淪mall Town. Big Experience.香蕉视频直播� read the words on the approach to the City of Duncan. At just under 5,000 people, Duncan is Canada香蕉视频直播檚 smallest city, proclaims its friendly mayor, Michelle Staples.
Duncan went through a branding process in 2016, explains Ian Locke, executive director of the Downtown Duncan Business Improvement Association. Although it took place before his time, he says the BIA and the city split the cost. He describes it as a well-done branding package, with logos and all the elements the BIA needs in-house when it香蕉视频直播檚 doing different campaigns. He said the brand is 香蕉视频直播榮ynced,香蕉视频直播� matching the banners that were put up around town.
The main slogan is: 香蕉视频直播淪mall. In a big way.香蕉视频直播� But the theme is varied in keeping with the event or promotion.
香蕉视频直播淪mall Town. Big Taste.香蕉视频直播� 香蕉视频直播淪mall Town. Big Art.香蕉视频直播� 香蕉视频直播淪mall Town. Big Fun.香蕉视频直播� 香蕉视频直播淪mall Town. Big Finds.香蕉视频直播� 香蕉视频直播淪mall Town. Big Style.香蕉视频直播�
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The sign gave me pause because Salmon Arm香蕉视频直播檚 new brand, derived from its recent branding process (through a different marketing company than Duncan香蕉视频直播檚), is 香蕉视频直播淪mall City, Big Ideas.香蕉视频直播�
Mayor Staples agrees Duncan香蕉视频直播檚 brand has been successful. It香蕉视频直播檚 been versatile, allowing the community to showcase a variety of attributes.
香蕉视频直播淲e have fun with it 香蕉视频直播� everyone can adapt it to what they香蕉视频直播檙e working with.香蕉视频直播�
And she香蕉视频直播檚 pleased Salmon Arm香蕉视频直播檚 is similar and hopes it will be similarly successful.
Staples reveals that she lived in Sicamous for her first three or four years and her family came back to the Shuswap regularly to visit. Her father taught in the school district. She wonders aloud about some kind of collaboration.
香蕉视频直播淲e have sister cities between countries 香蕉视频直播� maybe we could have one in B.C.,香蕉视频直播� she says, adding she might talk to Salmon Arm香蕉视频直播檚 mayor one day.
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Lana Fitt, Salmon Arm香蕉视频直播檚 economic development manager, says she has seen variations of the brand, but none exactly like Salmon Arm香蕉视频直播檚. It refers to small city living 香蕉视频直播� a short commute, low crime rate 香蕉视频直播� matched with larger urban centre amenities such as an abundance of talent in the arts, technology and more.
While there may not be another community with the Small City, Big Ideas brand, it香蕉视频直播檚 a popular title for articles and forums online. And if the city were ever to entertain the idea of another sister city, we could also look to our kilt-clad friends to the east. According to the Internet, the logo of Perth, Scotland is Small City, Big Personality.
It just goes to show: Small City, Small World.
marthawickett@saobserver.net
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