by Timothy Schafer
Local Journalism Initiative Reporter, The Nelson Daily
A provincial pilot project is being seeded to build a cannabis tourism trail in B.C. with legs in each of its southern corners.
Selkirk Innovates and the Craft Cannabis Association of B.C. (CCABC) have submitted an application for funding 香蕉视频直播� under the REDIP Economic Diversification stream 香蕉视频直播� to complete the project to focus cannabis tourism on two key and historical areas: the Kootenays and the Cowichan Valley.
Entitled Building the B.C. Cannabis Trail, the goal of the pilot project is to build the foundation for a cannabis tourism trail in the two regions, as modelled after the successful B.C. Ale Trail, that can then be expanded to other regions of B.C.
香蕉视频直播淕iven the relatively new legal cannabis economy in B.C. and the ongoing intricacies surrounding cannabis marketing and branding policies, the Cowichan Valley and Kootenay regions have not yet formalized cannabis tourism,香蕉视频直播� wrote Tracey Harvey and Sarah Campbell of Selkirk Innovates in a letter outlining the project.
香蕉视频直播淣evertheless, the rich culture, historical significance, and ongoing evolution of regional cannabis economies in these regions position them as ideal candidates for an interregional cannabis tourism pilot project: Building the BC Cannabis Trail.香蕉视频直播�
For decades before the legalization of recreational cannabis in 2018, the Kootenay region and the Cowichan Valley of B.C. have been home to cannabis sectors.
The 香蕉视频直播渋ntegral cannabis culture and economy in these regions have created rich historical ties to cannabis,香蕉视频直播� noted Harvey in her letter.
Right now there are around 30 legal cannabis businesses 香蕉视频直播� including producers, processors, nurseries, laboratories, and retail outlets 香蕉视频直播� in the two regions, giving each area enough 香蕉视频直播渆nduring cannabis clusters.香蕉视频直播�
Legalization has also created the climate for economic diversification and tourism development, especially in the wake of the COVID-19 pandemic, as British travellers, Germans, Americans and non-B.C. residents are increasingly travelling to the province, Campbell wrote.
香蕉视频直播淐annabis tourism is viewed as a catalyst for economic recovery in Canada香蕉视频直播檚 tourism sector (Canadian Cannabis Tourism Alliance n.d.) and is particularly important to help rebuild negatively affected economies after the devastating 2023 wildfire season (Destination BC 2023a) and recent downturn in the forestry industry,香蕉视频直播� she stated.
Cannabis tourism risks
There are many perceived risks associated with establishing cannabis tourism, including how cannabis is perceived and treated across all levels of government, through policies and by various organizations.
As well, on the ground level there is the varied response and perception of community residents as cannabis tourism is introduced, and how the industry might be received as the sales pitch is being made.
The rural nature of the industry could also be considered a risk factor.
香蕉视频直播淪ufficient digital access is necessary to improve the quality and safety of tourist experiences,香蕉视频直播� the report, Exploring Opportunities for Cannabis Tourism in the Kootenay Rockies released earlier this year by Selkirk Innovates and Kootenay Rockies Tourism Association, noted. 香蕉视频直播淢any farms are in remote locations creating barriers of entry for cannabis tourism operators due to connectivity challenges.香蕉视频直播�
If the industry proves to be successful, it could spawn an amenity migration driven by a 香蕉视频直播済reen rush,香蕉视频直播� further complicating housing issues in many Kootenay communities, including availability and affordability due to an influx of people.
On a global scale, indoor cannabis cultivation and the tourism industry both contribute to greenhouse gas emissions, 香蕉视频直播減osing a threat to environmentally sustainable economic development,香蕉视频直播� the report explained.
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