香蕉视频直播

Skip to content

Smokey Bear heads for retirement as BC Wildfire introduces Ember the Fox

Ember the Fox replaces Smokey Bear as FireSmart mascot after nearly 80 years
30683982_web1_220512-RTR-smokey-retires-PRINT-smokey_2
Smokey Bear waving goodbye as Ember the Fox becomes the new face of FireSmart. (Josh Piercey/Revelstoke Review)

After a long and successful career, Smokey Bear is retiring in an effort to change the way people think about fire.

Stefan Hood of the BC Wildfire Service says they are trying to shift people香蕉视频直播檚 focus away from how to suppress fire toward how to live with it. They are visualizing that change through the retirement of Smokey Bear and the introduction of their new mascot: Ember the Fox.

According to the BC Wildfire Service, last summer was the busiest wildfire season on record, and three of the last five years have all been in the top three.

Hood said that it香蕉视频直播檚 time to change the messaging behind fires from 香蕉视频直播榓ll fires are bad香蕉视频直播 to a more modern concept.

香蕉视频直播淔ire on the landscape can be a good thing,香蕉视频直播 said Hood. 香蕉视频直播淲hen it香蕉视频直播檚 done a proper way at a proper time.香蕉视频直播

Hood said that fire suppression in B.C. has broken the natural cycle of fire on the landscape. More than 100 years ago, fires caused naturally by lightning or through cultural burning would go through the Okanagan and Columbia Valley, keeping the ecosystem in balance.

香蕉视频直播淲e香蕉视频直播檙e getting ourselves back to that natural state and we香蕉视频直播檙e using prescribed fire to do that,香蕉视频直播 said Hood. Prescribed fires lit and controlled by professionals help bring natural fuel levels down to lower the intensity of wildfires.

Ember is the new mascot for the FireSmart program, and unlike Smokey, her design was conceived, designed, and developed by Canadians. Her messaging articulates a different approach than Smokey香蕉视频直播檚 original: 香蕉视频直播淥nly YOU can prevent forest fires.香蕉视频直播 FireSmart香蕉视频直播檚 re-branded messaging is more expansive and includes what experts have learned about fighting fires and its cultural role within Indigenous communities.

The program speaks to what the homeowner can do to increase the survivability of their home and structures, and the steps you can take to protect your home before an evacuation order.

Tips to FireSmart your home. (FireSmartBC)
Tips to FireSmart your home. (FireSmartBC)

The BC Interior Forestry Museum is taking possession of the iconic costume, with plans to build an exhibit about wildfires. According to the museum, the exhibit will cover the history of fire on the local landscape and people香蕉视频直播檚 relationship with fire.

Smokey Bear waving goodbye as Ember the Fox becomes the new face of FireSmart. (Josh Piercey/Revelstoke Review)
Smokey Bear waving goodbye as Ember the Fox becomes the new face of FireSmart. (Josh Piercey/Revelstoke Review)

For more information about the FireSmart program visit .

READ MORE:

READ MORE:



josh.piercey@revelstokereview.com

Like us on and follow us on .

and subscribe to our daily .




(or

香蕉视频直播

) document.head.appendChild(flippScript); window.flippxp = window.flippxp || {run: []}; window.flippxp.run.push(function() { window.flippxp.registerSlot("#flipp-ux-slot-ssdaw212", "Black Press Media Standard", 1281409, [312035]); }); }