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Wear your plaid for dad

Canadians raise awareness for prostate cancer with their favourite pattern

Some might say itÏã½¶ÊÓÆµÖ±²¥™s the most Canadian campaign in campaign history.

June 16 is Plaid for Dad day, a national event aimed at raising funds for the Canadian Prostate Association, and awareness for early detection.

For those needing the friendly reminder: thatÏã½¶ÊÓÆµÖ±²¥™s two days before FatherÏã½¶ÊÓÆµÖ±²¥™s Day.

Plaid for Dad was launched in 2015 as a way to shed light on the estimated one in eight men who are diagnosed with prostate cancer each year.

On Friday, participants can wear their best plaid Ïã½¶ÊÓÆµÖ±²¥“ along with their colleagues Ïã½¶ÊÓÆµÖ±²¥“ and post a photo to social media.

For every #plaidfordad hashtag posted until June 18 Sanofi Genzyme will donate $5 to Prostate Cancer Canada, up to $10,000.

This year, 1,000 workplaces are expected to be participating and fundraising through barbecues and company events.



About the Author: Ashley Wadhwani-Smith

I began my journalistic journey at Black Press Media as a community reporter in my hometown of Maple Ridge, B.C.
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