Inspired by airlines that have long since found success tapping into the ultra low cost model already in major cities around the globe, Kelowna-based Flair Airlines has plans to change the aviation industry in this country香蕉视频直播攁nd they香蕉视频直播檙e looking for support from the Okanagan to do it.
香蕉视频直播淲e are asking Kelowna to rally,香蕉视频直播� said Jim Scott, president and Chief Executive Officer of Flair Airline.
Not too many small communities get an airline based in their town, said Scott, who added that he hopes the community arrives at the conclusion that Flair is the only way to fly out of the Okanagan.
The airline, which currently flies out of Kelowna on daily trips to Edmonton and four days a week to Vancouver, offers cheap fares but few frills.
香蕉视频直播淭here are no lounges, no giveaways香蕉视频直播攜ou buy a seat and a seat belt and everything else costs money,香蕉视频直播� said Scott. 香蕉视频直播淲e have extra leg room at the front, and vendors with brand name products you can buy香蕉视频直播ut the base price is very low.香蕉视频直播�
Research has found that it香蕉视频直播檚 just what Milennials are looking for.
香蕉视频直播淎s long as they have their device, a seat and it香蕉视频直播檚 cheap and on time they香蕉视频直播檙e happy,香蕉视频直播� he said.
To meet shifting expectations for communication, Flair Airlines website and apps are under construction. They will offer a new level of connectivity. And in the next six months they香蕉视频直播檙e working on lowering their prices, so when a competitor tries to enter their corner of the market, they will be ready.
香蕉视频直播淗ow all airlines work is, if you want to fill extra seats you lower your price,香蕉视频直播� he said.
If we go into the market and we lower our prices they will put some inventory in, but they won香蕉视频直播檛 put the whole plane at that rate. They look very competitive, but it香蕉视频直播檚 called yielding up. What you get from the customer increases as there is less capacity on the airplane. We always want to ride below what they are charging香蕉视频直播攖hat香蕉视频直播檚 our mantra.香蕉视频直播�
They also want to offer that low price-point with the best customer service.
香蕉视频直播淚f they do price match, we want to have such great customer service that (people) choose our brand,香蕉视频直播� he said.
香蕉视频直播淲e have a young team that香蕉视频直播檚 used to doing charters香蕉视频直播hese are not the people who have long since decided they don香蕉视频直播檛 want the job but they are stuck in it.香蕉视频直播�
Once the customer loyalty has been built the sky is the limit for the airline, as has been shown in other areas.
In Asia ultra low cost flying went from a very small percentage of the aviation industry to almost 50 per cent, and in Europe it香蕉视频直播檚 been going for years. The US has three low cost airlines.
香蕉视频直播淚n a healthy market, 15 per cent of your flying should be at a discount, but if it香蕉视频直播檚 not, a certain number of people (because of) price barrier will not fly,香蕉视频直播� he said. 香蕉视频直播淚n Canada that香蕉视频直播檚 estimated to be 10 million trips per year that are not being flown. That means there香蕉视频直播檚 a market for an airline with at least 60 jets across Canada, to service that market and that香蕉视频直播檚 what our intent is.香蕉视频直播�
That ambition should also aid Kelowna, he said, comparing it to Vegas.
It香蕉视频直播檚 one of the few locations in North America where people want to go for a mini break, due to its reliable weather.
香蕉视频直播淚f you have low prices how do you stimulate the market and have a market that can be stimulated?香蕉视频直播� he said, noting Kelowna is a market that can be stimulated and if it is, it香蕉视频直播檚 bound to help the job market.
香蕉视频直播淔or every 1,000 passengers who come in it creates 3.3 jobs,香蕉视频直播� said Scott. 香蕉视频直播淓very plane that touches down is a job creator. We would like to draw people in from the US. There are 300 million people down there and with the US exchange 香蕉视频直播� there香蕉视频直播檚 skiing and the sun. Good value for them.香蕉视频直播�
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